Pamela Wagner 3 key tips to succeeding with Google Adwords

Over 50% of searches take place on mobile, and customers are 155% more likely to search for brand-specific terms after they’ve seen an image ad. So how do you capture your potential customers in the right moments? And what does it actually take to create an ad that stands out from the rest? In order to make sure you get the most out of this article, here are the basics you should know: †¢ Google AdWords is not one type of ads. It is a platform where you can create different types of ad campaigns, including Search, Display, Shopping, YouTube, and App ads. †¢ Within the campaign, you have various targeting options: keywords, remarketing (=retargeting), topics, email lists (=customer match), affinity, etc. †¢ You set a daily budget for your campaign. The budget may be exceeded by up to 40% in a single day, but the system will make sure you never spend more than 30.4x your daily budget in any given month, to prevent you from overspending. †¢ You only pay when somebody clicks on the ad (Search, App, Shopping, Display) or views the ad for a certain amount of time (YouTube, Display). †¢ Google Analytics is free and by far the most sophisticated tracking platform available for any marketing channel. (This is debatable, but let’s consider it as a given for the sake of this article.) While anybody can create an AdWords account and create campaigns for free, the platform certainly isn’t for everybody. Through the course of my work, I’ve seen a few key metrics repeat over and over again with the most successful clients. They all tend to have similar basic requirements fulfilled and already invested in. And while we could take a deep dive here into how AdWords really works, I’ve seen that most of the work is done before on the invisible part of the iceberg. So, let’s dive right into it. 1) Every second counts Have you ever checked the speed and performance of your homepage? Don’t worry, you don’t need to know how to code or be a ‘techie’. Use the Google Page Speed Insights Tool to see where you can improve. The two most common ways to increase the speed and performance of a homepage are to reduce the size of your images and provide a good mobile experience. This means easy-to-navigate content and at least one call-to-action ‘above the fold’—meaning it is visible without scrolling on the page. Also, note that slideshows generally decrease the performance of a mobile site and are better left out. Every second a page takes to load reduces the conversion rate by 20%. Do you really want to lose out on 20% of your potential revenue from AdWords? 2) Capture those leads It’s great that you want to invest some money in AdWords. But do you really know what to do with all the new leads coming in? Are you ready to handle them? Do you have the right business model set up? I once led a workshop on remarketing, where somebody asked me if it would be advisable to spend â‚ ¬1,000 per month on AdWords for a business making only â‚ ¬30,000 a year. It is possible, but you’re probably not yet at the stage where you should use AdWords. Ideally, you want a business model that allows you to create a solid base and grow your revenue to a certain level without using AdWords. If your hourly rate is â‚ ¬60 but you spend â‚ ¬55 to acquire a new customer, the money spent on AdWords might be better spent investing in a course on selling yourself, or product improvement. There are various ways of capturing leads on homepages—whether it’s encouraging people to sign up for your newsletter, register for a course, purchase a product, or simply view a video. Define what makes a conversion and what action is of value to your business, and invest in that first, before you spend money on ads. Ads alone never make a sale. 3) Spend money to make money One of the questions I get asked most is how much money you should start off with. What’s a ‘good’ amount? My answer (hint: you won’t like it): it depends. Consider the following questions: a) How much money can you afford to lose over three months? That sounds a bit rough, but in advertising, you won’t always get it right on the first try. There are many metrics you can’t influence, and you’ll need to run tests to find out what works and what doesn’t. b) How many customers did you acquire in the last quarter, and how many would you like to gain in the next? The same question can be asked about revenue. c) What’s the percentage of users converting on your homepage (i.e. taking the desired action which is of value to your business)? Let’s say you have a 1% conversion rate on your homepage, which means that 1 out of a 100 visitors takes the desired action (e.g. purchases something from you). Let’s also assume a click costs $2. If you have a monthly budget of $2000, you’d receive 1000 clicks on your homepage. With a conversion rate of 1%, 10 of those will end up becoming your customers. In order for your advertising efforts to be profitable and scalable, they should spend more on your products than you spend on ads. Of course, there is a great deal more involved in a successful ad campaign; but once you have a handle on the basics outlined above, you’ll be well on your way. For more support on all matters Google AdWords, join Pamela’s Facebook group here.   Alternatively, if you’re looking for a pro to handle your company’s growth with AdWords, please get in touch  here. Join the global generation At Hult, our ever-changing and flexible curriculum is designed to reflect todays most-in-demand skills. Request a brochure to learn about our global programs which feature specialized courses in Digital Marketing and Social Media, Market Research and Analytics, Strategic Brand Management, Solutions Marketing*. *Sample course titles only. To keep our curriculum as up-to-date as possible, actual courses offered each year can vary. Written by Hult alumna Pamela Wagner, a former Googler turned paid ad specialist. In 2017, Pamelas success in supporting advertisers achieve growth landed her in the Forbes 30 under 30 listing and has since been featured in several publications such as ABC News, Yahoo, and the Washington Times to name a few. A lover of languages, Pamela has traveled to over 60 counties and has a strong appetite for continuous learning and development. Explore the complexities and challenges of the marketing world with Hults Masters in International Marketing. To learn more, take a look at our blog 5 tips On How To Get A Head Start In Today’s Marketing Industry, or get into broader business with a Masters in International Business instead. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Factors Affecting Prison Culture And Inmate Code - 1331 Words

The culture in correctional institutions can vary depending on a variety of factors. Prison culture can be influenced by gender, the country and government in which the inmates are housed, and race. The culture affects the way inmates interact with other inmates and correctional officers; sometimes inmates form gangs or family-like structures. The culture created by inmates in prisons is called â€Å"inmate code† and consists of a completely unique set of rules, traditions, roles, expectations, language, and customs (Seiter, 2014, p. 332.) This paper will explore some of the factors affecting prison culture and inmate code. It is important to note, for use throughout this paper, that although prisons strive to create a positive environment to rehabilitate offenders to return to the community, prisons are still a place of punishment and being isolated from one’s community and family and the lack of ability to make one’s own decisions can easily result in a lo ss of identity. Over 60 years ago, Donald Clemmer coined the term â€Å"prisonization† to refer to the extent with which inmates would conform to the â€Å"folkways, mores, customs, and general culture of the penitentiary,† (as cited in Seiter, 2014, p. 332). Clemmer also stated that the longer an inmate has been incarcerated, the deeper they will be ingrained into prison culture; the more prisonized they will be. The biggest component in determining inmate culture is the gender of the inmates. For example, the inmate code inShow MoreRelatedWhy Juveniles And Juveniles Commit Crimes1982 Words   |  8 PagesCriminologists have been gathering information for years on various factors as to why adults and juveniles commit crimes, what types of people are committing these crimes, and keeping record of the individuals who become incarcerated. One of the more common types of criminals are occasional criminals These types of criminals do not view themselves as long term or associate with a criminal title. 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George W. Bush s The War On Terror - 2546 Words

On the 9th November 2001, George W. Bush declared the War on Terror a response to the terrorist act on 11 September 2001. However, the response was not only based on the breach of national security that endangered the lives of Americans. If it had been, his response would have been purely targeted at ‘terrorists’ and not the abstract concept of ‘terror’ that engages with a wider pool of people (that we will later see to be affiliated with the Orient/Other). Orientalism, according to Said, is ‘the corporate institution for dealing with the Orient – dealing with it by making statements about it, authorizing views of it, describing it, by teaching it, settling it, ruling over it: in short, orientalism as a Western style for dominating,†¦show more content†¦Therefore, this essay will argue that fundamentally the justifications for the policy in the War On Terror is to a large extent a reflection of Orientalism and US domination, intertwine d with aspects reflecting national security and economic interest. To a large extent Bush’s declaration of the War on Terror followed by the establishment of Guantanamo Bay is by far the largest reflection of Orientalism since it defines the ‘terrorist’. Bush’s speech on the War on Terror, not only defined the ‘terrorist’ but directly associated it with the East, creating the ‘other’ as the enemy. Orientalism can be seen by the Bush’s administration to define, and arguably create the ‘terrorist’ since he characterizes them through an orientalist perspective. It can be argued that the War on Terror was an orientalist instrument used to create the image for ‘knowing’ the Terrorist. This is crucial as knowing the terrorist, legitimizes any policy of action to eradicate the perceived terrorist. This can be seen most prominently in Bush’s speech on the War of Terror where he tactically separates the West from the East. Said’s book would support this argum ent as it can be perceived that the created an ‘imaginative geography in which the Occident and Orient are separated’. Therefore, Bush divides the US and the ‘others’ by labelling them as ‘evil’ and uncivilized beings that hate western values of freedom

Mindfulness Based Stress Reduction †Free Samples to Students

Question: Discuss about the Mindfulness Based Stress Reduction. Answer: Introduction: Breast cancer is one of the most dreaded disorders that affects women not only resulting in the threatening of her life but makes her go though severe physical pain due to various surgeries, diagnostic and medical treatments (Speca et al., 2014). The fear of such treatments often makes a patient weak and emotionally stressed. Moreover uncertainty about life due to the attack of cancer develops a feeling where the patient feels lonely and feels that no one around her can understand her pain. Moreover, breast cancer also results in destroying a sense of self confidence in the patient as she feels her desirability is affected and body image gets hampered (Thornton et al., 2014). Therefore, the essay will show that how it is often important for the nurse to help the patient in every way so that her emotional, cognitive as well as her behavioral responses are properly addressed and taken care of. Therefore the nurse should also look over the various risk and protective factors associated with the patients condition so that she can handle the crisis properly. In case of Mary, one can easily understand that she has a very difficult life where she lives alone with her twin babies who are just eight months old. Presence of relatives and more often husbands are extremely important for overcoming women from postpartum depression. However in case of Mary, she has no one to provide her mental support and to infuse a sense of confidence in her. Talking with relatives over Skype may relieve her for sometime but she will not be able to feel secured in life. Psycho-oncologists have often been found to say that recognition of a patient suffering from cancer indeed has a very negative impact on her health (Lederbag, Greenstein Holland, 2015). The initial reaction that the researchers have noted is that it often creates a shock as well as disbelief in the person and this often needs huge mental and physical support from partner, friends and relatives to help her cope with it. In case of Mary, she has very few chances of getting such supports which wil l in turn lead her to different mental issues like depression. This is often accompanied by symptoms of anxiety, anger and also others. Mary will definitely enter into a phase of sadness as she will feel that her life has become vulnerable in a way that may result in harming herself. She may become apprehensive about the future of the children and how they will be able to cope up with the absence of their mother when she will be undergoing treatments. Often lack of proper knowledge may make her more anxious about how things will shape up. A mothers main attention at this time will be the health of her children as there is no one to take care of them. Many researchers have often said that such patients also get weaker besides the outcomes of the breast cancer due to development of fatigue, difficulty in concentrating in her different activities, making proper decisions with rationales and others (Manning et al., 2016). Other researchers have also said that different types of other pr oblems like insomnia or oversleeping along with weight loss and appetite loss and also restlessness and irritability. A very astonishing factor is also found where a person holds themselves guilty for the entire reason of the occurrences. This feeling creates a sense of loneliness and this leads to several depressive symptoms. Besides post partum depression and continuous loneliness due to staying away from family and husband, her life had become more difficult by the occurrence of the disorders (Manne et al., 2014). As a nurse, one should first try to understand about the emotional and cognitive attributes that Mary is going through. She should first try to reduce the levels of the stress that are present in Mary. The reduction of stress will mainly help Mary to be calm and composed. Once the nurse becomes successful, she should try to educate the Mary about the different procedures that she needs to follow to treat her ailment (Kangas, Milross Bryant, 2014). At first her negativity would be handled properly by the nurses, infusing the fact that Breast cancer in early stage is not much harmful and proper surgeries with medication treatment will help (Fischer et al., 2015). She can make her understand about how the medicine of tamoxifen if taken for about five to ten years will help the patient to overcome her issues. the nurse before helping her understand the different regimes that she has to go through, she has to look over certain of the behaviors and emotions of Mary that needs to be addres sed. Emotional as well as the social support would mainly include a number of interventions that will automatically help Mary to come out of the stress because of the diagnosis of breast cancer that she had faced (Lyons et al., 2015). Only after providing this support, she can be made ready to undergo her medical treatments. First of all, the nurse should train her to feel relaxed and teach her the important aspects of meditation as well as Management of stress. The nurse can counsel the patent or can fix an appointment with the counselor who would give her suggestion about how to cope up with this crisis situation. Talk therapy would help her to change her behaviors that would be harmful for them. She would be advised to take assistants from social and community settings so that she can appoint care takers for her baby when she would be attending healthcare sectors (Leventhal et al., 2016). The nurse should provide her with cancer education so that different types of fear and inhib itions which are reflected in her behaviour can be removed. Besides the nurse should also provide her the right medications of depression so that she can be relieved from there. Moreover the nurse should also teach her exercises that will help het to be physically and mentally fit (Evans et al., 2016). Mary is in a critical situation as she is diagnosed with early stage breast cancer but she has two eight month old babies to take care of. Moreover she does not have her husband and relatives with her in this crisis situation. As a result she is found to have different emotional as well as behavioral alterations as she was not being able to accept the reality of the fact. Therefore it is the duty of the nurse to take care of her condition in such a way so that she can gain her self-confidence and thereby help her to come out of the situation. References: Evans, C., Hamilton, R. J., Tercyak, K. P., Peshkin, B. N., Rabemananjara, K., Isaacs, C., ONeill, S. C. (2016, June). Understanding the needs of young women regarding breast Cancer risk assessment and genetic testing: convergence and divergence among patient-counselor perceptions and the promise of peer support. InHealthcare(Vol. 4, No. 3, p. 35). Multidisciplinary Digital Publishing Institute. Fischer, M.S., Baucom, D.H., Baucom, B.R., Weusthoff, S., Hahlweg, K., Atkins, D.C., Porter, L.S. Zimmermann, T., (2015). Emotional arousal predicts observed social support in German and American couples talking about breast cancer.Journal of Family Psychology,29(5), pp.744-754. Kangas, M., Milross, C. Bryant, R.A., (2014). A brief, early cognitive-behavioral program for cancer-related PTSD, anxiety, and comorbid depression.Cognitive and Behavioral Practice,21(4), pp.416-431. Lederberg, M. S., Greenstein, M., Holland, J. C. (2015). Supportive Psychotherapy and Cancer.Psycho-Oncology, 443. Leventhal, H., (2014), January. The integration of emotion and cognition: a view from the perceptualmotor theory of emotion. InAffect and cognition: the 17th annual Carnegie Symposium on cognition. Hillsdale (NJ)(Vol. 7, pp. 121-56). Leventhal, H., Jessica, S. Y., Leventhal, E. A., Bodnar-Deren, S. M. (2016). Cognitive Mechanisms and Common-Sense Management of Cancer Risk: Do Patients Make Decisions?. InHandbook of Health Decision Science(pp. 87-108). Springer New York. Lyons, K. D., Hull, J. G., Kaufman, P. A., Li, Z., Seville, J. L., Ahles, T. A., ... Hegel, M. T. (2015). Development and initial evaluation of a telephone-delivered, behavioral activation, and problem-solving treatment program to address functional goals of breast cancer survivors.Journal of psychosocial oncology,33(2), 199-218. Manne, S., Kashy, D. A., Siegel, S., Myers Virtue, S., Heckman, C., Ryan, D. (2014). Unsupportive partner behaviors, social-cognitive processing, and psychological outcomes in couples coping with early stage breast cancer.Journal of Family Psychology,28(2), 214. Manning, M., Albrecht, T. L., Yilmaz-Saab, Z., Shultz, J., Purrington, K. (2016). Influences of race and breast density on related cognitive and emotion outcomes before mandated breast density notification.Social Science Medicine,169, 171-179. Speca, M., Carlson, L. E., Mackenzie, M. J., Angen, M. (2014). Mindfulness-Based Cancer Recovery: An Adaptation of Mindfulness-Based Stress Reduction (MBSR) for Cancer Patients.Mindfulness-Based Treatment Approaches: Clinician's Guide to Evidence Base and Applications,293. Thornton, L. M., Levin, A. O., Dorfman, C. S., Godiwala, N., Heitzmann, C., Andersen, B. L. (2014). Emotions and social relationships for breast and gynecologic patients: a qualitative study of coping with recurrence.Psycho?Oncology,23(4), 382-389.

The Working Poor Invisibe in America Essay Example

The Working Poor: Invisibe in America Essay Regardless if we are aware of it or not, not many Americans live the supposed American Dream of having a nice car, big house, well paying job, and have a secure family. In the renowned novel The Working Poor: Invisible in America by David K. Shipler he captures those Americans who live invisible in America that work so hard to suffer from the psychological effects of poverty. Not only does Shipler do that but he also indirectly talks about the â€Å"American Myth† and the â€Å"American Anti Myth through the lives on these individuals. † In The Working Poor Shipler goes on to explain both of the myths. Shipler states that the American Myth â€Å"still supposes that any individual from the humblest origins can climb to well-being† (Shipler, pg. 5), but the thing is that is not true because, there are many people who are humble that work hard and don’t go from rag to riches. The American myth has a demanding standard for both the nation and every resident that the nation† has to strive to make itself the fabled land of opportunity; the resident must strive to use that opportunity† (Shipler, pg. ). Not only that but the American myth also provides a means for laying blame; â€Å"if a person’s diligent work leads to prosperity(†¦) and anyone in society can attain prosperity through work, then the failure to do so is a fall from righteousness† (Shipler, pg. 6). George W. Bush also gave a voice to the myth weather he meant it or not that â€Å"people who work hard and make the right decision in life can achieve anything they want in America† (Shipler, pg. ), but when we examine examples in this book there are many of those who work hard in America but are hit with the circumstances of life and they fail or they are unable to achieve what they want in America; the land of prosperity for all. To the American Myth there is an opposite extreme the American Anti Myth â€Å"which holds the society largely responsible for the individual’s poverty† (Shipler, pg. 6). The ladder that is created in our society by racial discrimination and economic supremacy creates a condition of impoverished communities. As stated by Shipler â€Å"in reality, people do not fit easily into myths or anti myths. We will write a custom essay sample on The Working Poor: Invisibe in America specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Working Poor: Invisibe in America specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Working Poor: Invisibe in America specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is just that the individuals in this novel are scattered along this spectrum of polar opposites, that each person’s life â€Å"is the mixed product of bad choices and bad fortune, of roads taken and roads cut off† (Shipler, pg. 6). The debate on welfare and other social policies has been shaped by the question on â€Å"how to define the individual’s role in his/her own poverty† (Shipler, pg. 7). The poor have less control over their private decisions; their personal mistakes have larger penalties, and their personal achievement only bring back a small reward. What many people do not realize such as employers is that the poor lack â€Å"hard skills† like the use of a computer and â€Å"soft skills† like interacting with people and peers. In the novel there are many Americans that depict the â€Å"American Myth,† for example Ann she was typical of the low wage working people ( Shipler, pg. 24-25), but the thing is Ann did not point fingers of blame at anyone, she excepted that she got herself into the situation that she is now. Even though she knew that the credit card companies rates were high she made the option of using them, but that is not because she had a choice or not but only because she had to. The lease on Ann truck was about to expire and her ex husbands child support of $100 was about to stop because her daughter was about to turn 18. Ann only had one option left which was bankruptcy but then she found out that she was too poor to file, so Ann had last option was to stop paying her credit cards, and loans so she could save up to go bankruptcy. When we look at Ann’s story and her struggle in life we see that Ann is an example of the Americans who are invisible in America. Ann tried to make her credit better by paying them off, but she eventually had to stop just so she could save up to file bankruptcy. Another individual in the novel that portrays the â€Å"American Myth† is Christie. She â€Å"did the job that this labor-hungry economy could not do without† (Shipler, pg. 39). Every morning she would drive her battered Volkswagen from public housing the child care center where she watched little children so their parents could go to work, but the ironic part about that was Christie â€Å"could not afford to put her own two children in the daycare center where she worked† (Shipler, pg. 9). Christie low income entitled here to food stamps and rental subsidy, â€Å"but whenever she get a little pay raise, government agencies reduced the benefits,† (Shipler, pg. 40) and Christie felt punished for working because she already did not earn that much and the food stamps she received was not enough to feed her and her children. So w hen the food stamps is reduced that is more money she has to take out of her little to nothing $330 check. Unless employers can and will pay a good deal to society’s essential labor, â€Å"those working hard at the edge of poverty [like Christie] will stay there† (Shipler, pg 46). Work didn’t work for Debra Hall either. Debra was one of the single mothers on welfare and everything seemed to change in her life except her material standard of living. Debra was hit by life circumstances after the birth of her daughter she was â€Å"launched [into] a twenty one year career of welfare checks and â€Å"under the table type jobs† as she put it,† (Shipler, pg. 46) and she was unable to finish school. Being black Debra also felt herself on the wrong end of subtle racial strains, because she felt like the employers were more lenient on the Hispanics, when she packed 3 boxes of bread the Hispanic lady next to her only did one and instead of the manger talking to the Hispanic lady about it the manger raises hell with her because of that ladys lack of speaking English. Debra did not want to continue her family line of low wage jobs, but every time she would ask â€Å"supervisors about the salary at their level, they’d answer vaguely, â€Å"It varies† she couldn’t get specific numbers† (Shipler, pg. 9). This lowered Debra’s confidence that she could ever move up in position and pay. Caroline Payne was a different version of the â€Å"American Myth. † Caroline had earned a college diploma, and she had gone from homeless shelters to owning her own home, even though it was owned mostly by the bank, but the only goal that she could not achieve was a well paying job. â€Å"Caroline was the forgotten story of prosperity in America† (Shipler, pg. 51). She was not the victim of racial discrimination, and she was not lazy. She was very punctual and considered a nice lady by her coworker and mangers at Wal-Mart. â€Å"But she did not move up. She never moved up. And that ceased to amaze her because it had been going on for so long† (Shipler, pg. 51). Caroline worked so hard trying to get ahead working different shifts whenever she could; she was always available. â€Å"The people who got promotions tended to have something Caroline did not. They had teeth. Caroline did not have teeth (†¦) her teeth had succumbed to poverty, to the years she could not afford a dentist† (Shipler, pg 52). Caroline was the face of the working poor, â€Å"marked by poverty generated handicap more obvious than most deficiencies but not different† (Shipler, pg. 53). Caroline life resembled a fallen ladder if she had not been poor, maybe she would have her teeth, if she did not lose her teeth, and maybe she would have not remained poor. What David Shipler meant by invisible in America is for those Americans who do the jobs that no one usually pays attention to, for those Americans who get left behind in Americas economic prosperity, or unnoticed and unaccounted for in our society. They are the ones who work at the edge of poverty, and they are essential to America’s prosperity, â€Å"but their well-being is not treated as an integral part of the whole† (Shipler, pg. 300). Instead these individuals are forgotten and left behind to struggle. In conclusion, poverty is a peculiar menacing thing: â€Å"a cause whose effects then cause the original cause or an effect whose causes are caused by the effect,† (Shipler, pg. 53) all depending on where the cycle begins. Through this novel David Shipler makes it easier for us to see how the invisible in America are a bundle of these causes and effects.

Study Distractions You Should Say Yes To

Study Distractions You Should Say Yes To Most students (and their professors) are assured that distractions is something you should avoid - they keep you away from getting your tasks done on time, listening carefully to your tutor in class, and studying for important exams. But you cannot help it! When you have to study for several hours straight, your mind gets tired and trivial little things seem to become incredibly important. You switch your attention to a TV show, updating your software, or flipping through Facebook news. Well, these distractions cannot help you be more productive especially when you have an exam tomorrow. However, there are distractions that can actually boost your energy and help you improve your studying results. There are right distractions, which give you a mental rest. A short rest can strengthen and consolidate your memory and improve later learning. Here are some beneficial distractions for studying you can use for better productivity. You can clean your room and update your Windows later Physical Exercises When the body gets sluggish, so does the mind! Keep up with physical training during midterm exams to stay bright eyed and bushy tailed. Attending gym lets you switch over to another wavelength. It is beneficial since you give your brain a break from studying while refreshing your body. Late Night Time with Friends Make it a routine to have late-night events with your friends. Invite your friends for a movie or get some snacks together. This will help you stay efficient when you have to complete a task late at night because of the burning deadline. Just dont forget to go back to studying when you have to! Naps Short power naps can improve your productivity and memory. Allow yourself to catch small periods of sleep, but keep them to less than half an hour, or else your head will experience something like heaviness and it will be difficult to come back to your work. Long nap will also steal your time, and you need to finish your project before the deadline! Something Funny Do something that will make you laugh: whether it is watching an episode of Friends or your favorite stand-up show. Laughter reduces stress and releases endorphin, your bodys natural hormone of happiness! So take your mind off your textbooks for at least 30 minutes, laugh hard, and then come back to studying. Meal Your body and mind need energy. Take a break for a nice meal to replenish your energy supplies. It is true that most people retain more information if their stomach is full. Also, allow yourself to have some snacks while studying, but make it healthy. Replace biscuits and potato chips with nuts and dried fruits. Music The right kind of music is perfect for studying. It works as a right distraction that cuts down on useless distractions and helps you relax your mind and focus on your homework. Classical music for better concentration is a traditional productivity advice. Teaching Yourself Something Interesting If you are interested in fine arts, cinema or quantum physics - make a pause to read a couple of articles or books on the topics of your interest. This will keep your mind active and efficient while taking a small break from a boring textbook. Its like continuing your studying while taking a rest from your studying! Double win! Games and Puzzles Small games really work for most people. They keep your mind in an active thinking mode so you dont have to go through engage/disengage process. Yet, small games provide refreshing break because they are sufficiently different from studying work. So, from a practical point of view, we suggest that when students are faced with complicated and long tasks, such as large writing projects or midterm exams, it is crucial for them to take small breaks on themselves. Small breaks will help you get more energy and stay focused on the task! Work hard, rest hard and good luck! What other distractions do you find helpful? Share your experience in the comments!

Characteristics Of Gifted Underachievers Education Essay

Characteristics Of Gifted Underachievers Education Essay This selective review of literature aims to establish the characteristics of gifted underachievers, know the causative factors contributing to their underachievement, understand various strategies schools and teachers could adopt in reversing student underachievement, and present the implications of the aforementioned. Characteristics of gifted underachievers It is important for educators to have a clear understanding as to who are considered gifted underachievers in the classroom. Amazingly, the number of highly intellectual students who had not achieved well in school is as high as 50% (Schultz, 2005). Comprising this group is a large population of underserved or neglected talented students by gifted programs. If this number is not provided much needed attention, it is imperative therefore that this issue has to be addressed. A survey of existing literature seemed to disagree not only on the definition of underachievement but the legitimacy of categorizing gifted underachievement as an academic behavior. The controversial study in Moon (2004) sent shockwaves to the scientific community by stating that some researchers believed underachievement is simplistically attributed to test error. Yet scientists like Rimm have devoted their entire professional careers reversing underachievement. Chaffey (2004) emphasized that the underachievement definition adopted by the teacher will serve as basis for identifying underachievers and consequently the students receiving appropriate plan of action. Having successfully recognized gifted underachievers in the classroom will allow teachers’ expectations to be shifted upwards as research strongly suggests that improved academic performance in underachieving students is linked to high teacher expectations. Various studies point to its multi-faceted nature which has sometimes muddied educational experts in the field; but regardless of origin, underachievement is defined as the discrepancy between expected and actual ach ievement. Morando (2003) of the Columbiana Co. Educational Service Center said that gifted underachievers tend to be disorganized and their schoolwork is either incomplete or missing. Though IQ scores are very high compared to the average, there is a consistent decline in academic ability and exhibit disinterest in attending school. Moreover, the student may also be a loner, has low self-esteem, emotionally frustrated, and is economically disadvantaged. Lau and Chan (2001) described the motivational characteristics of underachieving junior high school students in Hong Kong after subjecting them to various measures namely Raven Progressive Matrices Test, vocabulary test, standardized achievement test, Marsh self description questionnaire, Causal dimension scale, Eccles and Wigfield’s expectancy value model, and Motivated strategies for learning questionnaire. The results demonstrated low academic self-concept, poor attainment value in learning as well as deficiencies in utiliz ing effective learning methods. The study also disproved the conclusion of Western researches that HK underachievers demonstrate maladaptive attribution patterns. Chow, Chow, and Ku-Yu (2003) conducted a case study involving five underachieving gifted students and used Whitmore’s checklist in characterizing their behaviors. The research yielded the following characteristics in the students: high external locus of control, negative attitude towards school, experience difficulty in establishing social relationships, set unworkable goals, attention deficit inside the classroom, resistance in following instructions, has a very varied range of interests, exhibits aggressive behavior, possesses low self-esteem, avoidant in trying out new activities, dedication in self-selected homework and assignments, dissatisfaction with achievement, dislike of memorization and drill, poor school work, and significant gap between quality of written and oral work.